Shop By Brands: Transforming Product Discovery for Brand-Loyal Customers
Blue Sky Sales
Blue Sky Sales operates a SuiteCommerce storefront with over 100 brands across thousands of products. Their customers often arrive knowing exactly which brand they want, but the standard category-based navigation buried brands within endless product listings.
This is a common e-commerce problem: brand-loyal customers who know what they want, struggling to find it. They search, scroll through unrelated results, and too often abandon their session entirely.
We built a custom SuiteCommerce extension that puts brand discovery front and center. Intuitive alphabetical navigation, real-time search, and SEO-friendly URLs turned this pain point into a competitive advantage.
Key Metrics
The Discovery Problem
E-commerce stores with extensive product catalogs face a hidden conversion killer: brand-loyal customers who know what they want but struggle to find it. Blue Sky Sales experienced this firsthand.
The standard SuiteCommerce navigation treats brands as just another filter, not a first-class browsing experience. Customers looking for a specific brand had to navigate through category hierarchies, apply facet filters, and hope the brand they wanted appeared somewhere in the list.
Mobile users had it worse. Brand facets collapsed into nested menus that required multiple taps to access. The experience was frustrating enough that customers would often abandon their search and leave the site.
Meanwhile, internal brand IDs created URLs like "/brands?id=305" that search engines could not effectively index. Blue Sky Sales was losing valuable organic traffic from customers searching for specific brand names on Google.
The User Journey: Before & After
How brand discovery changed for Blue Sky Sales customers:
Before: The Frustration Path
- 1.Customer lands on homepage looking for "Arturo Fuente" products
- 2.Tries site search, gets mixed results with partial matches
- 3.Clicks into product category to use filters
- 4.Scrolls through brand facet list to find the letter "A"
- 5.Clicks brand filter, waits for page reload
- 6.Finally sees brand products (if they have not given up)
After: The Discovery Path
- 1.Customer lands on homepage looking for "Arturo Fuente"
- 2.Clicks "Shop By Brands" in main navigation
- 3.Types "Art..." in search, sees instant results
- 4.Or clicks "A" button to jump directly to A brands
- 5.Clicks brand card, sees all products immediately
- 6.Total time: under 10 seconds
The Navigation System
We built a comprehensive SuiteCommerce extension that transforms brand browsing from an afterthought into a strategic advantage. The solution integrates smoothly with the existing storefront while delivering the dedicated brand experience customers expect.
Every feature was designed around a single question: "What is the fastest path from landing on this page to finding the brand you want?"
Dedicated Brand Landing Page
A purpose-built /shop-by-brand page showcasing all brands with visual thumbnails and live product counts. Customers see exactly what is available before clicking through.
Alphabetical Quick Navigation
A-Z buttons let customers jump directly to brands starting with their desired letter. Letters without brands are automatically disabled. No dead ends, no frustration.
Real-Time Brand Search
Instant filtering as customers type, with results updating in real-time. Find any brand in seconds, even across catalogs with hundreds of options.
Header Menu Integration
Brand access from any page via a dropdown selector in the main navigation. One click to browse brands, zero friction in the shopping journey.
Mobile-First Responsive Design
Fully adaptive layouts that work beautifully on phones, tablets, and desktops. Touch-optimized interactions for mobile brand browsing.
SEO Impact: From Invisible to Indexed
One of the biggest wins from this project was not just user experience. It was search visibility. Before the extension, brand pages used internal IDs in URLs that search engines could not effectively crawl or index.
After launch, every brand has a clean, semantic URL that Google can understand and rank. Customers searching for "Blue Sky Sales + [Brand Name]" now find dedicated landing pages instead of generic category results.
- Clean URLs like /brands/arturo-fuente instead of /brands?id=305
- Dedicated brand landing pages for each of 100+ brands
- Proper meta titles and descriptions for brand-specific search queries
- Internal linking structure that distributes page authority
- Structured data markup for enhanced search results
Measurable Results
- 60% reduction in time-to-brand. Customers find their preferred brands in seconds, not minutes
- 35% increase in brand landing page views after launch
- 100+ brands organized with visual thumbnails and live product counts
- Zero dead-end navigation. Intelligent UI disables empty categories
- SEO-friendly URLs now indexed by Google, capturing brand-specific search traffic
- Smooth mobile experience with responsive design across all device sizes
- Reduced bounce rate on brand-related searches
- Extension architecture supports multi-store deployments with isolated configurations
Technology Stack
We Build Custom SuiteCommerce Extensions
Shop By Brands is just one example of what's possible. Whether you need custom navigation, specialized product displays, unique checkout flows, or integrations that don't exist off-the-shelf we build SuiteCommerce extensions tailored to your exact requirements. No compromises, no workarounds.
- Full source code ownership—no vendor lock-in
- Built to SuiteCommerce best practices and standards
- Seamless integration with your existing customizations
- Ongoing support and enhancement options
Need a Custom SuiteCommerce Extension?
Tell us what you're trying to achieve. We'll discuss your requirements, explore what's possible, and show you how a custom extension can solve your specific challenges—no obligation.